Field notes

Writing on depth.

Engineering posts, design notes, industry essays, and field reports from the team building the post-flat display.

The end of flat.

We have spent a century compressing the world onto rectangles. Here is why the next decade will undo that.

Headsets and stereoscopic glasses solve a different problem. Here is why our products are glasses-free, and will stay that way.

The word 'hologram' has been stretched. Here is the engineering definition, and how to spot the impostors.

The hardware is half the product. The software that lets a global retail team push 200 stores in a minute is the other half.

Editorial typography on a flat page has been figured out. Editorial typography in a hologram is mostly an open problem.

What we learned shipping a full-scale automotive hologram to a 70,000-person trade show.

Three programs we are funding internally — and one we hope someone else takes on.

Optics, platform, field engineering, content. The team is small and we are picky.