Configure the car before it leaves the renderer.
Showrooms that hold every variant, every trim, every color — without holding the inventory.
Challenge
An automotive showroom can stock five cars; a model lineup spans hundreds of configurations. Buyers walk in wanting a specific trim, in a specific color, and discover it isn't on the floor.
Configurators on tablets bridge part of the gap, but a 7-inch screen cannot convey how a 5-meter SUV sits in space. The deposit conversation happens against an imagination, not a presence.
The opportunity is to put every variant in the room — at scale, in three dimensions — without expanding the footprint of the dealership.
Approach
We deploy HoloPortal-class units at flagship dealerships, paired with a configurator that lets the salesperson dial in trim, paint, wheels, and interior in real time. The vehicle materializes at full scale.
Manufacturers feed us their CAD pipeline directly. The same asset that drives the marketing renders drives the in-store hologram, with no bespoke modeling work.
For premium product launches, we provide pop-up holographic suites that travel between major cities — a flagship-grade reveal in markets that would otherwise wait a quarter for a physical car.
Outcome
Dealerships running holographic configurators report higher attach rates on premium options, because buyers can finally see the wheel they're paying extra for.
Marketing teams gain a launch tool that compresses the gap between reveal and showroom presence from months to days.
Where it shows up.
Showroom configurator
Full-scale hologram of any trim, recolored and reconfigured in real time.
Launch reveal
Synchronized hologram unveils across flagship markets, simultaneous with global press.
Auto-show stand
Concept vehicles shown alongside the physical car for context and contrast.
Service walkthrough
Service advisors show owners exactly what was repaired, with cutaway depth.
Estimate the lift for your automotive program.
Move the sliders. Outputs are illustrative and based on observed averages across deployments — your mileage will vary. We'll model your actual case on a quote call.
Illustrative — based on observed averages across deployments. Pricing and dollar values are intentionally not shown; we tailor a quote to your actual scope on a discovery call.
"We reduced our showroom inventory by a third and grew premium-option revenue. The hologram does the heavy lifting on the spec we used to have to apologize for not having on the floor."
Built for this.
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